Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Tampa Bay Startup Week 2019

I'm thrilled this year to be an official in-kind sponsor of Tampa Bay Startup Week! The Green Asterisk is in charge of creating blog content for the whole event this year. I, Steve, have personally been in charge of their social media for three out of the five years that they've been around and will more than likely seek this opportunity again in the future.

Tampa Bay Startup Week is a week-long celebration of entrepreneurialism in the Tampa/St. Pete area with over 100 events lead by the best of the best in the region where you can learn everything from how to run your business social accounts to how to find funding for your business and everything in between. This year, starting today, they're setting up camp in Armature Works, which is right across the street from Asterisk HQ!

I highly encourage anyone who has any inkling of an entrepreneurial mindset that they come over, take in a few talks, grab a Cuban at Hemmingways, and talk to me about running your social media. I'll be here pretty much the whole time Wednesday-Friday!

Even if you're not an entrepreneur, you're sure to be inspired by and learn something from the people who attend. (Also there are free snacks!)

It's the fifth year of Tampa Bay Startup Week and it's going on strong!