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The Astricast: Podcasts

Posted by Steve Beaudry on June 18, 2020

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Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

The Astricast: Star Trek

You Need a Social Media Agency

One thing I've noticed over the past few months is that a lot of people are looking for an in-house social media manager instead of an outside agency or freelancer. I'm not sure if an agency is just something they don't think of, or if they honestly think an in-house employee is a better option. I mean, it makes a kind of sense. If you hire someone from the inside, you expect that person to have a greater knowledge of and loyalty to your brand. Because they're a part of the tribe; they're on your direct payroll; you have direct influence over their work. Right? Well, that's not as much of an advantage as you might think.

It's true: if you hire internally you have a lot of opportunities to pass along knowledge and new developments to your social media manager for them to share with the world. On the other hand, a lot of new developments you don't necessarily want to share yet (or at all). The kind of information that you want out in the world; that you …

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The Astricast: Podcasts

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